Lifecycle Marketing & Martech Lead

Lifecycle Marketing & Martech Lead

Harris Scarfe | Melbourne, Victoria, AU

Posted 4 days ago

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Description

Spotlight Group Holdings is seeking a Lifecycle Marketing & Martech Manager to own end-to-end customer lifecycle campaigns, bridging marketing creativity and technical execution across email, SMS, and multi-channel journeys.

You will lead a Lifecycle Marketing Specialist, champion our Martech stack (Insider CRM, Snowflake, Salesforce Marketing Cloud), partner with IT and data teams, and drive data-driven segmentation and A/B testing to improve retention, activation, and lifetime value.


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