Lifecycle Campaign Architect — Braze & Omni-Channel

REA Group in Melbourne is seeking a Lifecycle Campaign Specialist to drive member engagement across email, push, in-app and web using Braze. You will craft end-to-end journeys, optimize campaigns and coordinate cross-channel schedules to improve activation and retention.

You will collaborate with Product, UX, Analytics and Marketing Operations to test hypotheses, measure impact and ensure a seamless customer experience from discovery to ongoing membership.

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