Head of Marketing

Head of Marketing

Tribe Group | Auckland, Auckland, NZ

Posted 7 days ago

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Description

  • Turners is a well-known NZ consumer brand with a growing national footprint (33 branches, targeting 50 in 5 years)
  • CEO-reporting, SLT-level marketing leadership role across the Auto Retail division of Turners Automotive Group
  • Clear commercial mandate: protect and grow lead volume/quality, conversion and ROI
  • Steward an established well-loved brand platform
  • This role leads a team of 5 direct reports (brand, SEO/SEM, marketing/data insight and Customer Support), and partnering with the front-end Web Squad.
  • Own end-to-end customer experience improvement across online + Customer Support + branches, partnering closely with Digital and Sales
  • Culture-wise, this is a grounded, sleeves-rolled-up environment: low ego, team-first, and outcomes over optics

About The Opportunity

  • Turners is a well-known NZ consumer brand with a growing national footprint (33 branches, targeting 50 in 5 years)
  • CEO-reporting, SLT-level marketing leadership role across the Auto Retail division of Turners Automotive Group
  • Clear commercial mandate: protect and grow lead volume/quality, conversion and ROI
  • Steward an established well-loved brand platform
  • This role leads a team of 5 direct reports (brand, SEO/SEM, marketing/data insight and Customer Support), and partnering with the front-end Web Squad.
  • Own end-to-end customer experience improvement across online + Customer Support + branches, partnering closely with Digital and Sales
  • Culture-wise, this is a grounded, sleeves-rolled-up environment: low ego, team-first, and outcomes over optics

What You’ll Bring

  • Senior end-to-end marketing leadership (brand + acquisition + customer lifecycle) with measurable commercial outcomes.
  • The number 1 priority of this role is generating quality sales leads; you must be an expert in this area in B2C environment to succeed
  • Strong CRM/lifecycle and martech capability (segmentation, nurturing, automation, test/learn, measurement discipline)
  • Confidence partnering with data/digital teams in a complex environment (Snowflake/Segment; evolving ERP ecosystem)
  • Ability to influence across an SLT (Sales/Ops, IT/Data, Finance, P&C) and a distributed branch network — commercial, pragmatic and collaborative
  • Personality fit strategic and a hands‑on “doer” who can lead from the front, stay grounded, and make things happen
  • Experience that translates well: complex B2C, reasonably high‑involvement purchase journeys, and multi‑channel customer funnels (we are open to sector)

What’s on Offer

  • A rare chance to lead marketing at enterprise scale with a direct line to the CEO and the ability to shape business direction
  • A high-profile NZ brand with genuine momentum and a clear performance scoreboard (brand, lead volume/quality, conversion, retention)
  • Significant digital scale and complexity: the website is a critical growth engine with large volumes of customer traffic
  • A meaningful “build” opportunity in CRM/lifecycle and marketing technology as data capability and systems modernisation unlock over the next 12–24 months
  • Strong support across the organisation: close partnership with Digital, Customer Support and branch leadership, plus an experienced internal team to lead
  • A fabulous, collaborative high performing team who are passionate about what they do
  • A competitive total package including incentive, benefits and carpark

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