Posted 5 days ago
Description
An experienced, hands-on marketing role responsible for coordinating and delivering Faststud's marketing, digital communications, content and lead-generation activities. This is a hands-on role for someone who can turn business objectives into practical marketing activity and contribute directly to brand awareness, customer engagement, project opportunities and sales growth. This is not an entry-level marketing position. The successful candidate will bring established marketing capability, commercial judgement and practical digital marketing experience, while working closely with the General Manager - Sales & Marketing and the broader sales team.
Key responsibilities
- Manage and coordinate Google Ads and other digital marketing campaigns
- Monitor campaign performance and prepare clear reports and recommendations
- Develop and coordinate email marketing campaigns and customer communications
- Coordinate marketing activity across relevant digital channels
- Maintain and use HubSpot, Google Analytics and other relevant marketing platforms
- Maintain accurate, current and professional product, supplier and technical information on the Faststud website
- Upload products, supplier information, news, technical resources and campaign content
- Develop landing pages and promotional website content
- Implement practical SEO & AEO activities, including keyword, content and on-page improvements
- Develop professional social posts, product promotions, blogs, articles, project highlights, newsletters, flyers, brochures and presentation materials
About you
- Demonstrated experience in B2B marketing or digital marketing
- Strong written and verbal communication skills
- Experience managing LinkedIn, Facebook and Instagram
- Experience creating content and social media campaigns
- Canva, Adobe Creative Suite or similar design software experience
- Demonstrated experience using website content management systems, including WordPress.
- Demonstrated experience in SEO and AEO, including the use of relevant tools and platforms
- Experience developing email marketing campaigns and customer communications
- Experience with marketing analytics, reporting and campaign measurement
- Experience using CRM and marketing platforms, preferably HubSpot
- Experience with Google Ads and Google Analytics
About us
Faststud is a growing building products and solutions business based in Smithfield, NSW. We work closely with customers, suppliers and the construction industry to provide quality products, technical support and commercially focused solutions.
- Take ownership of Faststud's day-to-day marketing function
- Work directly with senior management and the sales team
- Help shape Faststud's brand and digital presence
- Work with leading building product suppliers and manufacturers
- Develop and execute marketing initiatives from concept through to delivery
- Make a measurable contribution to the growth of the business
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