Social & Paid Media Lead

Location of workplace

Tweed Heads office

Role

Full Time / 8.00am - 4.30pm

Reports to

Digital Marketing Manager

About the role

The Social & Paid Media Lead is responsible for driving Ela & Earth's organic and paid social presence. This role blends hands-on strategic and creative planning with the execution of paid Meta advertising. The role also works closely with our Social Media + Creative Assistant and our Influencer + Affiliate Coordinator to provide direction on content needs.

This role is both creative and performance-driven, playing a key part in brand growth, customer acquisition, and revenue.

Required skills and experience

· 2 + years of experience in social media and content creation

· 1 + year of experience in Meta ads

· Strong understanding of Instagram, TikTok and emerging social platforms

· Experience creating high-performing organic and paid social content

· Working knowledge of Meta Ads Manager and paid social fundamentals

· Strong creative eye with an understanding of brand storytelling

· Ability to think strategically while remaining hands-on

· Highly organised with strong project and time management skills

· Confidence leading and mentoring team members

· Analytical mindset with the ability to interpret performance data

· Experience working cross-functionally with marketing and e-commerce teams

· Must be an Australian resident

What this role involves

Social Media & Content

· Work closely alongside our Social Media + Creative Assistant to oversee and strategise our organic social content across Instagram, TikTok and other relevant platforms

· Provide strategic oversight of the social content calendar, ensuring it aligns with launches, promotions and key brand moments

· Lead content ideation, trend tracking, hooks and storytelling to drive engagement and growth

· Ensure all content aligns with brand tone, visual identity and commercial objectives

· Work closely with internal teams to capture product, lifestyle and behind-the-scenes content

Paid Social (Meta Ads)

· Own the day-to-day setup and execution of Meta ad campaigns, and assist with paid ads strategy (with ongoing learning and support provided)

· Create, test and iterate ad creatives, audiences and messaging

· Monitor performance and contribute to optimisation and testing discussions

· Collaborate with management to continue building paid media capability

· Support paid campaign execution for launches, promotions and evergreen activity

· Work alongside the Influencer & Affiliate Coordinator to provide clear direction on content needs, briefs and campaign priorities

· Collaborate closely to maximise UGC output, reach and efficiency

· Contribute to social and paid media strategy aligned with broader marketing goals

· Track and report on key metrics, including engagement, growth and content performance

· Identify opportunities to improve efficiency, output and overall results

Success looks like

· Strong, consistent and on-brand social content output

· Growth in engagement, reach and community

· Improved quality and performance of paid social creatives

· Smooth collaboration between social, paid and influencer functions

· A supported and well-directed Influencer & Affiliate Coordinator