Posted 5 days ago
Description
- We are looking for an experienced Marketing Cloud Solution Architect to lead the design and implementation of enterprise-level marketing automation solutions using Salesforce Marketing Cloud (SFMC).
- You will be responsible for designing scalable marketing architectures, customer journeys, data models and integrations across Salesforce CRM and third-party platforms. You will work closely with business stakeholders, marketing teams and developers to translate business requirements into effective technical solutions.
Key Responsibilities:
- Design and lead complex multi-channel marketing journeys using Journey Builder, Automation Studio and Contact Builder.
- Define data architecture, customer segmentation and personalisation strategies.
- Architect integrations between Salesforce Marketing Cloud, Sales/Service Cloud and external platforms.
- Provide technical leadership and guidance to developers and marketing teams.
- Review AMPScript and SQL implementations and establish technical best practices.
- Work with stakeholders to define technical roadmaps and solution designs.
- Ensure data quality, scalability and compliance with GDPR/CCPA requirements.
Must-Have Skills & Experience:
- 3+ years of dedicated Salesforce Marketing Cloud experience.
- 2+ years in a Solution Architect or Lead Technical Consultant role.
- Strong expertise in Journey Builder, Automation Studio, Contact Builder and Email Studio.
- Hands-on proficiency in AMPScript and SQL.
- Experience implementing Marketing Cloud Connect with Salesforce Sales/Service Cloud.
- Strong understanding of REST/SOAP APIs and enterprise integrations.
- Experience in solution architecture, data modelling and technical stakeholder management.
Nice to Have:
- Salesforce Data 360, Marketing Cloud Personalization or Marketing Cloud Intelligence.
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