User acquisition specialist

User acquisition specialist

Ivy Media | Townsville City, Queensland, AU

Posted 6 days ago

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Description

Run day-to-day acquisition for ivysociete.com and ivso.me.

LOCATION · Melbourne, or remote within Australia

About the role

The platforms operate in the adult industry. Mainstream paid channels are mostly closed to us. The work is more about adult-friendly ad networks, SEO, partnerships, and owned channels than about scaling Meta. If that's a fit for how you like to work, the role will keep you busy.

What you'll do

  • Run acquisition campaigns across the channels open to us: adult-friendly ad networks, SEO, partnerships, affiliates, content distribution.
  • Build, test, and iterate on landing pages and conversion paths with engineering.
  • Track funnel metrics from impression through registration and verification.
  • Maintain the experiment backlog. Bring suggestions on what to try next, with the data to back them.
  • Help with creative: copy, imagery briefs, and ad variants within brand guidelines.
  • Report weekly on what shipped, what worked, and what didn't.

What we're looking for

  • Two to four years in user acquisition, performance, or digital marketing on a consumer product.
  • Comfortable owning a metric and being held to it.
  • Comfortable in a sensitive category. Sex work is work; we don't moralise about it.
  • Strong written communication. Clear, concise updates.
  • Curious. Willing to learn the channels we use, including the ones that are new to you.

Useful, not required

  • Experience with adult-friendly ad networks: TrafficJunky, ExoClick, EroAdvertising, or similar.
  • SEO experience, including technical and content.
  • Comfort with analytics tools and basic SQL.

How we work

We're a small Australian team. The company is independently owned and operated. Melbourne is preferred for in-person work some of the time; remote within Australia is fine. Compensation is competitive for the level and discussed up front.


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