Senior Digital Marketing & Communications Specialist

Senior Digital Marketing Communications Specialist

Location: Sydney

Contract: Full-time (Hybrid role working from home and in office weekly)

Company: PVH

About the Role: Reporting to the Digital Marketing Manager, you will play a key role in amplifying our campaigns, products and consumer messaging across paid and earned digital channels, with a core brand focus on Tommy Hilfiger and secondary support across Van Heusen. Additionally, you will help deliver a consumer‑focused, data‑led digital strategy aligned with both global and local brand strategies.

Based at our Head Office in the heart of the CBD, located at 388 George Street, 2000, this is a full‑time hybrid role.

Please note, this is a fixed term contract ending in January 2028.

Duties & Responsibilities

• Coordinate paid and organic social media activity across key digital channels, including Facebook, Instagram, TikTok, Weibo and WeChat.


• Partner with external agencies to support the execution of paid social, SEM and Display campaigns aligned with wider marketing plans.


• Monitor and optimise campaign performance across awareness, acquisition, engagement and sales, providing recommendations to achieve KPIs and ROAS targets.


• Manage campaign setup, tracking and ongoing optimisation within Facebook Ads Manager, including audience targeting and A/B testing opportunities.


• Support organic social, influencer content and UGC opportunities across relevant brands.


• Monitor and optimise affiliate and third‑party digital partnerships, identifying opportunities to drive performance and profitability.


• Partner with the CRM team on EDMs, lead generation, re‑engagement and CRM/VIP sign‑up activity.


• Monitor digital budgets and media spend across Paid Social, SEM, Retargeting and affiliates, recommending adjustments where required.


• Prepare and maintain digital performance, ROI and campaign reporting, translating results into recommendations for future activity.


• Build strong relationships across Marketing, CRM, eCommerce, Retail Operations, IT and external agencies to support the effective delivery of digital initiatives.

About You

• 2–3 years’ experience within a brand or retail environment, with demonstrated experience managing social media ads.


• Working knowledge of Google Advertising and statistical tools, along with SEM marketing tactics.


• Proven experience with Google Analytics, Google Ads Manager, social media platforms and Meta Business Manager.


• Previous copywriting experience, with outstanding written and verbal communication skills.


• Strong attention to detail and problem‑solving skills, with the ability to take initiative.


• Project management experience is advantageous.

Benefits & Perks

• Generous discounts on all brands – Calvin Klein, Tommy Hilfiger & Van Heusen.


• Paid Parental Leave Scheme as per Company Policy.


• Summertime hours schedule.


• Corporate discount with Medibank.


• Employee activities calendar.


• Annual Flu Shot Clinic.


• Free membership to Headspace meditation app.


• Access to Employee Assistance program.


• Referral bonus.


• Strong focus on Corporate Responsibility.


• Inclusive, diverse, and equal opportunity employer.

Diversity & Equal Opportunity

We are an inclusive, diverse, and equal opportunity employer.

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