Direct Marketing Manager — Parental Leave Cover (Marketo)

Direct Marketing Manager — Parental Leave Cover (Marketo)

Tsb | New Plymouth, Taranaki, NZ

Posted 11 days ago

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Description

TSB is seeking a hands-on Direct Marketing Manager for New Plymouth or Auckland to lead lifecycle marketing and marketing automation during a parental leave cover. You will manage Marketo campaigns, optimise journeys and collaborate with Digital, Brand, Data and Analytics teams to improve customer experiences.

The role is fixed-term, full-time, with a focus on data-driven, measurable outcomes and timely customer communications across acquisition, onboarding, engagement, retention and


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