Marketo Technical Lead

Marketo Technical Lead

Location: London (hybrid)
Contract: 6-months (maternity cover)
Includes: 1 direct report

About the role

We're looking for a technically minded Marketo specialist to own the administration, development and support of our Adobe Marketo Engage platform during a maternity cover. You'll sit within a CRM Support team, keeping Marketo secure, reliable and well governed, and working closely with Digital Marketing, CRM and Sales. Alongside the hands-on work, you'll act as the in-house expert, advising teams on best practice and helping the business get the most from its platform investment.

This is not a campaign-execution role. Campaign delivery and data loading sit with the Digital Marketing team. Your focus is the platform, the data and the integrations behind it.

What you'll do

• Run day-to-day administration, including user setup, access and permissions, governance, documentation and monthly data hygiene, and monitor database and API limits


• Build and improve fields, forms, lead management processes, automations and workflows, following proper testing and release processes, and support the setup of new business initiatives


• Own the Marketo-Salesforce integration, troubleshooting sync issues (e.g. qualified leads not reaching Salesforce) to root cause


• Support third-party integrations, including LinkedIn and BigQuery


• Triage and resolve platform incidents via ServiceNow, acting as the escalation point for marketing operations


• Act as the key technical contact for Adobe, raising support tickets and joining regular vendor reviews


• Review the platform and recommend improvements, spotting opportunities to use new Marketo features and feeding into the platform roadmap


• Manage one direct report (previous people-management experience is beneficial but not essential)

What you'll bring

• Strong hands-on Marketo administration experience, with a technical rather than campaign-focused background


• Proven experience troubleshooting CRM sync and integration issues, ideally Marketo-Salesforce


• Experience with data management, automation development and lead scoring


• Experience supporting users through a ticketing system (ServiceNow or similar)


• Good understanding of the lead lifecycle and CRM data flows, plus familiarity with APIs


• Experience of platform governance, documentation and change management


• Confidence advising stakeholders on best practice and recommending platform improvements


• Strong analytical skills and the ability to explain technical issues in plain business language

Nice to have: Custom Data Objects, Adobe add-ons (Dynamic Chat, Interactive Webinars), wider Salesforce ecosystem experience, direct vendor management experience.

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