Wholesale Sales Representative

Wholesale Sales Representative

Cofield Wines | Wahgunyah, Victoria, AU

Posted 12 days ago

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Description

PART-TIME OR FULL-TIME CONSIDERED (minimum 25 hours per week)


About us


Cofield Wines is a family-owned boutique winery in the heart of the Rutherglen wine region.


Situated in North East Victoria on the Murray River, our winery is only a few minutes from the centre of Rutherglen, Wahgunyah and Corowa. We are also only a 45 minute drive from Albury/Wodonga or Wangaratta, and 3 hours from Melbourne, resulting in our winery being a popular destination for locals and tourists alike.


Key Attributes & Individual Qualities



  • Exceptional attention to detail with strong follow-through

  • Confident, clear and professional communicator (in person, phone and digital)

  • Proactive, self-motivated and able to work independently

  • Strong organisational and time-management skills

  • Positive, approachable and solutions-focused attitude

  • Team-oriented mindset with a willingness to support broader winery operations


Qualifications & Experience



  • Previous experience in sales, hospitality, wine, or FMCG

  • Strong working knowledge of Microsoft Office

  • Passion for wine and the wine industry, with a desire to continually learn

  • Current Driver’s Licence

  • Current Victorian RSA (or willingness to obtain)


Key Responsibilities & Duties


Sales & Relationship Management



  • Manage and grow an existing wholesale customer base across North East Victoria

  • Identify and develop new wholesale opportunities aligned with the brand

  • Present, sell and range Cofield Wines with trade customers

  • Conduct regular in-venue visits, tastings and follow-ups

  • Communicate product releases, vintage updates, allocations and pricing changes


Digital Communication & Technology Use



  • Maintain accurate and up-to-date customer records, notes and visit history using CRM or sales software

  • Use digital tools to plan call cycles, manage leads and track opportunities

  • Communicate with customers via email, phone and messaging platforms in a timely and professional manner


Brand Development & Market Presence



  • Act as a brand ambassador for Cofield Wines at all times

  • Identify opportunities for wine lists, by-the-glass placements, features and promotions

  • Support customer activations, staff training and tastings where appropriate

  • Provide market feedback on competitor activity, pricing and trends


Administration & Internal Support



  • Liaise with winery, logistics and administration teams to ensure smooth order fulfilment

  • Assist with winery events, trade visits or vintage activities as required

  • Contribute ideas for continuous improvement across sales, systems and customer experience


Performance Measures



  • Achievement of agreed sales targets and growth objectives

  • Quality and consistency of customer relationships

  • Accuracy and timeliness of CRM updates and reporting

  • Professional representation of the Cofield Wines brand


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