Brand Experience Manager

Brand Experience Manager

BORA | Sydney, New South Wales, AU

Posted 11 days ago

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Description

  • Design, organize, and deliver weekly training sessions for BORA POS and POR sales staff, in coordination with the Country Manager and respective Area Sales Managers
  • Lead training initiatives for the BORA Chef Network (approx. 3+ chefs), ensuring consistent brand story telling, excellent product usage and culinary standards
  • Track training effectiveness and recommend continuous improvements to enhance partner knowledge and engagement
  • Drive process and workflow optimization by maintaining weekly communication with HQ departments (Sales, Customer Support, Technical Service)
  • Plan, coordinate, and execute brand experience events, covering all aspects from planning and invitations to on-site delivery and post-event follow-up
  • Work in partnership with the BORA Office to secure a smooth event planning, participation for guests, including scheduling, invitations, logistics, and on-site management (shopping, cooking, cleaning, etc.) and a prompt follow-up activities
  • Collaborate with BORA Chefs during travel events to ensure effective cooking food preparations and cooking operations
  • Conduct regular weekly client visits to activate and maintain engagement after training or experience events
  • Strengthen relationships with retailers, trade partners, architects, and designers (A&D) through consistent communication and on-site support
  • Coordinate with BORA ASM to drive activation within both A&D and retail networks, supporting sales growth and brand positioning
  • Reporting to the Country Manager

Your profile:

  • Full work rights within Australia
  • Excellent communication and organisational skills
  • Experience working commercial kitchen environment, ideally in chef capacity with excellent cooking proficiency
  • Proven experience in training, event management, or field marketing roles
  • Strong presentation and interpersonal skills, with a hands‑on approach
  • Ability to coordinate multiple stakeholders (retailers, chefs, internal departments)
  • Growth mindset to develop and manage a national network of demonstration chefs with calendar of events
  • Excellent communication skills and proficiency in English (additional languages a plus)
  • Flexibility for interstate travel and regular evening/weekend events as needed

We are offering:

  • Great learning opportunities and full training provided
  • A dynamic role – hybrid
  • Head office in Drummoyne NSW
  • Small national team environment
  • Various team events

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