CRM Activation & Lifecycle Lead

CRM Activation & Lifecycle Lead

SumUp | Greater London, ENG, GB

Posted 12 days ago

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Description

SumUp's Consumer Bank CRM team seeks a lifecycle marketing professional to design activation journeys from onboarding through first transaction and beyond. You will craft multi-channel campaigns (push, email, in-app, WhatsApp, SMS), build audience segments, and run rigorous A/B tests to lift activation metrics across six markets.

You will collaborate with Product, Data, Localisation and Design to ensure launches are ready and tailored for each market, in a fast-growing fintech environment.


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