Posted 17 days ago
Description
We're looking for a Performance Marketing Lead for a DTC scale-up to own budget allocation, multi-channel growth, and acquisition strategy across key European markets.
In this role, you’ll bridge data and creative strategy—scaling paid channels, leveraging creator ecosystems, and building AI-driven systems that directly impact business growth.
What you’ll do:
- Own European Growth: Lead end-to-end acquisition plans across Meta, Google, TikTok, and Programmatic networks.
- Bridge Data & Creative: Work with Creative teams to build high-converting briefs and rapid testing roadmaps.
- Diversify & Scale: Expand into Creator/Affiliate ecosystems (Spark Ads, UGC, Partnerships) to reduce channel reliance.
- Drive Commercial Impact: Connect performance metrics directly to CAC, Revenue, and Contribution.
What you bring:
- Hands-on experience in paid App & Web acquisition for DTC/eCommerce.
- Deep knowledge of attribution (AppsFlyer, GA4), incrementality, and automated bidding.
- Exposure to leveraging AI tools for optimization and reporting workflows.
Ready to bring your playbook and make an immediate impact?
This role will be based 3 days per week in their London office.
#J-18808-Ljbffr
