Posted 20 days ago
Description
Our client, a growing architectural lighting brand specialising in premium lighting solutions, is seeking a commercially minded and creative B2B Marketing Manager to lead its marketing strategy and strengthen its presence within the Australian architecture and interior design industry.
This is an exciting opportunity for a marketing professional with experience in a design-led industry to build brand awareness, develop relationships with architects and interior designers, and drive new business opportunities.
Our client, a growing architectural lighting brand specialising in premium lighting solutions, is seeking a commercially minded and creative B2B Marketing Manager to lead its marketing strategy and strengthen its presence within the Australian architecture and interior design industry.
This is an exciting opportunity for a marketing professional with experience in a design-led industry to build brand awareness, develop relationships with architects and interior designers, and drive new business opportunities.
Key Responsibilities
Develop and implement marketing strategies to strengthen brand positioning and support business growth within the architectural and interior design markets.
Build relationships with architects, interior designers, lighting designers and industry partners through networking, events, studio visits and product presentations.
Manage digital marketing activities across social media, email campaigns, SEO, Google Ads and website content to increase brand awareness and generate qualified leads.
Oversee content creation, including project photography, case studies, product stories and design-led campaigns that showcase the brand's products and applications.
Monitor marketing performance, manage budgets and analyse campaign results to improve engagement, lead generation and return on investment.
Skills & Experience
Proven experience in B2B marketing, ideally within architectural lighting, furniture, interiors, building materials or another design-led industry.
Strong understanding of brand development, digital marketing, lead generation and marketing strategy.
Experience managing SEO, Google Ads, social media, website content and marketing analytics.
Excellent communication and relationship-building skills, with the ability to engage architects, interior designers and other industry stakeholders.
A creative and commercially focused approach, with the ability to develop engaging campaigns that translate into measurable business results.
Culture & Benefits
Salary of $120,000–$130,000 + superannuation.
Opportunity to take ownership of the marketing strategy for a growing architectural lighting brand.
Work closely with management to influence brand direction and business growth.
Build meaningful relationships across Australia's architecture and interior design community.
A varied role combining strategic marketing, creative direction, digital campaigns and industry engagement.
REFERENCE: Melinda Bates #74575
#J-18808-Ljbffr
