Posted 20 days ago
Description
WHD is a performance marketing agency with teams in Brisbane and Melbourne. We've been growing brands since 2014, and we hold ourselves to the numbers that actually hit a client's P&L, not dashboards lighting up green.
We're after a videographer who thinks like a creative strategist. You'll own the creative on our paid social accounts: read the performance yourself, work out what's driving results and what isn't, then turn that into the next round of creative, and shoot and cut much of it yourself.
Most of that creative is video. Your clients have content shoots every one to three months, from a few hours on site in Brisbane to a full day on location in regional Queensland or interstate, and you'll plan and run them: the concept, the shot list, the talent and the direction on the day. You'll shoot the video, capture stills while you're there, and cut it yourself. Not every idea needs a production, so you'll also be quick to pick up a phone for native TikTok and Reels content, and where a brief needs someone else on camera you'll find the right creator and brief them properly.
You work in a two-person pod with a Performance Manager, as peers, and day to day alongside our design team. The Performance Manager owns the account operation: the builds, budgets, audiences and tracking. You own the creative and your own read on how it's performing, and you work with the designers on the statics and graphics that sit alongside your video.
What you'll do
Analyse paid social performance across your client portfolio yourself, and own the read on which formats, hooks and angles are working
Measure results against each client's KPI and track the trend over time
Develop each client's creative strategy: the concepts, angles and testing plan behind every round of creative
Plan and run client content shoots: concepts, scripts, shot lists, run sheets, talent, locations and directing on the day
Shoot video and stills on location, in studio and at client sites
Edit social-first video, from hook-led short-form ads to testimonial and brand pieces, with captions and motion graphics where they lift the piece
Film and cut quick, native TikTok and Reels content on a phone when the idea calls for it
Present creative strategy and results to clients, and take them through what's working and what's next
Build content plans grounded in that analysis, covering shoot content, statics and graphic-only assets
Work alongside our design team on statics and graphics, briefing them with performance-informed direction and references
Write ad copy that reflects what's proven to work for each client, and adapt it by platform, audience and objective
Keep an up-to-date read on each client's creative likes, dislikes and brand nuances, and apply it so work lands first time
Review and approve creative against the brief and the brand before it goes to the client for proofing
Find, brief and liaise with external content creators: source the right fit for the brand, write the brief, and give the feedback that gets the next cut right
Repurpose shoot content and approved ad creative for organic social, adapting captions and calls to action per platform
Manage a small portfolio of organic social clients
Keep every client's footage organised and archived so the next round starts from what's already been shot
Work closely with the paid media, design and client success teams to keep creative and campaign strategy joined up
What we're looking for
3+ years creating social-first video for brands, in paid social creative, content production or a similar role, ideally agency-side or across multiple brands
Confident running a shoot yourself on a professional camera, with lighting and location audio, as well as on a phone
Strong video editing skills in a professional editor such as Premiere Pro, DaVinci Resolve or Final Cut Pro
An editor's instinct for pacing: you know how to win the first second and hold attention after it
Comfortable reading paid social performance data and turning it into creative decisions
Confident presenting creative strategy to clients, and directing staff, founders and customers on camera
Strong copywriting: you can shift tone and message to suit the brand, the platform and the objective
A genuine eye for quality and brand consistency across video, motion and static
Comfortable sourcing and briefing external content creators, and holding the work to a brief
Someone who keeps up with social in their own time, so a results report reads like a content plan waiting to happen
Organised across multiple clients, shoots and deadlines, with tidy file management
A current driver licence. Shoots run across South East Queensland and regional areas, with occasional interstate travel and early starts
Full Australian working rights, and able to work from our Brisbane office four days a week
Nice to have
Photography good enough to deliver client-ready stills from a shoot
After Effects and motion graphics
Hands-on experience in Meta Ads Manager, even if you won't be building campaigns here
Experience in trades, ecommerce or lead generation
Why WHD
Real ownership of the creative on your accounts, with the training and tools to do the job properly
You read the numbers yourself, so your creative calls run on real performance data rather than someone else's summary
Plenty of time behind the camera: regular shoots across a range of brands, from trades to retail
Measured on outcomes that matter, not vanity metrics
Hybrid working: four days in our Brisbane office, one from home
Half-day Fridays: we finish at 12:30pm every week
$80 - 90K + Super
What this role isn't
You won't be building campaigns, managing bids or setting up tracking. That sits with your Performance Manager. This role is creative direction backed by your own performance read, not account operation.
#J-18808-Ljbffr
