AI Video Creator – Short-Form Ads (TikTok, Reels & Shorts)

AI Video Creator – Short-Form Ads (TikTok, Reels & Shorts)

Use the latest AI video tools to create scroll-stopping short-form lifestyle ads for a new food brand launching in the US. Produce high volumes of on-brand concepts and variations that capture attention and drive purchases.

Please note: This role requires a portfolio of AI-generated video content, ideally short-form ads or brand content for TikTok, Instagram Reels or YouTube Shorts. Applications without AI video examples will not be considered.

About CARL'S

CARL'S is a new food brand preparing to launch in the United States. We are building our Auckland team and are looking for an AI Video Creator to produce attention-grabbing lifestyle video ads using the latest generative AI tools.

The role

You will use AI video, image and voice tools to create short-form ads and content for TikTok, Instagram Reels, Facebook and YouTube Shorts. You'll work closely with our Head of Design and Performance Creative Lead, turning briefs, scripts and product assets into high-quality, on-brand videos that stop the scroll and give people a clear reason to buy.

We're looking for a creator who tests new models as they are released and knows which tool suits which job. You should be able to get consistent, realistic, commercial-quality results and understand what performs on short-form platforms.

What you will own

• Create AI-generated video ads and content for paid social placements on TikTok, Reels, Facebook and Shorts.
• Turn scripts, briefs and product imagery into polished videos with strong hooks, pacing and calls to action.
• Produce AI UGC-style ads, including AI creator and avatar-led testimonials, product demos and talking-head hooks.
• Generate high volumes of concepts and variations (hooks, scenes, settings, messaging and endings) for creative testing.
• Keep the CARL'S product, packaging and brand look accurate and consistent across every AI-generated scene.
• Build prompts, reference images, character and product consistency workflows to achieve realistic visuals.
• Create AI voiceovers, music and sound design, and combine AI footage with real product and UGC content.
• Edit and finish videos with captions, on-screen text and graphics, adapting them for 9:16, 4:5 and 1:1 formats.
• Use performance feedback to improve concepts and produce further versions of successful ads.
• Test new AI tools and models as they are released to improve quality & speed per finished ad.
• Follow brand guidelines, platform advertising policies and AI content disclosure requirements.
• Keep prompts, project files, generated assets and approved exports organised and version-controlled.
• Check every final asset for product accuracy, spelling, visual artefacts and export specifications.

What you will bring

• Essential: A portfolio of AI-generated video content, ideally short-form ads or brand content for consumer products.
• Hands-on experience with current AI video models, such as Google Veo 3.1 (via Flow), Sora 2, Kling 3.0, Seedance 2.0 or Runway Gen-4.5.
• Experience with AI ad and UGC platforms.
• Experience with AI image tools for product shots, storyboards and reference frames, such as Midjourney, GPT Image, Nano Banana or Flux.
• Experience with AI voice and audio tools, such as ElevenLabs.
• Strong prompting skills and the ability to keep products, characters and style consistent across multiple shots.
• Editing skills in Premiere Pro, CapCut, DaVinci Resolve or an equivalent tool.
• An understanding of what makes short-form ads perform: strong hooks, fast pacing, believable delivery and clear messaging.
• Knowledge of US audiences and social media trends.
• The ability to produce a high volume of quality work on fast turnarounds.
• A keen eye for detail, especially for spotting AI artefacts and product inaccuracies.
• Good communication and openness to feedback.
• Experience with food, beverage, CPG or DTC brands, or with US-market brands, is an advantage.

Your first 90 days

You will learn the CARL'S brand and product, and set up an efficient AI production workflow, including prompt libraries, product and character references, and file organisation. You'll establish a consistent production rhythm, deliver AI video ads and variations for launch, and use performance feedback to improve each round of content.

Success will be measured by the quality, realism and brand accuracy of your work, output volume, turnaround times, and how your videos perform in the market.

Why join CARL'S

Your work will run in live advertising as a new food brand enters the US market. You'll work directly with our Head of Design and Performance Creative Lead, with access to performance data that shows which videos work and why. It's an opportunity to apply fast-moving AI tools to real commercial campaigns and grow your skills as the business grows.