Posted 21 days ago
Description
The Financial Times seeks a Marketing Manager, B2B Lifecycle to own and develop the B2B lifecycle portfolio across FT Professional and FT Specialist. Focus on renewal, retention, cross-sell and upsell, driving account growth and customer lifetime value.
You'll translate strategy into quarterly plans, work with Marketing Automation, Data & Analytics, Sales and Marketing to design campaigns, measure outcomes and optimise journeys for a premium customer experience.
#J-18808-Ljbffr
