Sales Manager

PGG Wrightson is seeking a dynamic and strategic Fruitfed Sales Manager to lead our Fruitfed Supplies retail sales team across the nation. This is a rare opportunity to shape the future of one of New Zealand's most respected horticultural supply businesses.

About the Role

As a key member of the leadership team, you will report to the National Manager - Fruitfed Supplies and be responsible for driving sales performance, developing and executing a robust national sales strategy, and fostering a high-performance culture across multiple regions.

You’ll lead and inspire a team of Area Sales Managers (ASMs) across the country, who are responsible for managing the retail store network within their respective regions. Each ASM oversees both the in-store teams and the field-based Representatives. A key part of your role will be to develop and champion sales strategy, ensure strategic alignment across all teams, and drive a culture focused on delivering and achieving strong commercial performance.

Ideally, you’ll have the following:

• Proven experience in sales leadership, ideally within the horticulture or agri-business sector


• Strong background in sales strategy, planning and execution, and presenting to small to medium groups.


• Experience and a passion for coaching, mentoring, motivating and developing high-performing teams to achieve results


• Strong interpersonal and communication skills with the ability to build trusted relationships across all levels


• Commercial acumen, with strengths in financial management, compliance, risk, and continuous improvement


• The flexibility to travel frequently throughout New Zealand

If you’re a strategic sales leader with a passion for people, performance, and the horticultural sector, this is your opportunity to make a meaningful impact. Join a respected industry leader and help shape the future of Fruitfed Supplies.

• Vehicle provided and standard tools of trade.

Note: This role can be based in the Bay of Plenty, Canterbury, Hawkes Bay, Tasman, and Waikato Regions. The application close date is subject to change based on candidate responses - don’t delay submitting your application.

For a confidential discussion, please get in touch with Duncan Fletcher at

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