What value does a job board’s publisher network deliver to advertisers?

College Recruiter’s founder, Steven Rothberg, gets together with its head of sales, Glen Handrahan, and head of publisher partnerships, Ben Groves, to discuss one of the ways that many job boards get the right job in front of the right candidate at the right time.

Before there were job boards, third-party a/k/a agency recruiters often worked together in what are called “splits”. One recruiter would be working on a job requisition for an employer client, another recruiter would be working on helping a candidate find that kind of job, and the two recruiters would partner together to bring the employer and candidate together. The fee the employer paid would be “split” between the two recruiters.

Job boards often partner with each other just as recruiters do, by splitting what the employer pays between the job board to which the employer posts the job and the job board being used by the candidate.