Which industries will hire the most marketing and advertising professionals in 2025?

Almost every organization of any size employs one or more people to lead their marketing and advertising functions, even if that person is part-time or has other responsibilities. And, for larger organizations, it is normal for them to employ multiple people in roles related to marketing and advertising.

As the calendar turns from 2024 to 2025, we thought it would be helpful to many of those who use College Recruiter to help them find a great new career to have some insight into which industries experts expect will hire the most marketing and advertising professionals in 2025. Here is what 27 thought leaders have to say:

• Finance and Fintech Will Dominate Marketing Hiring
• Tech Companies Will Lead in Marketing Jobs
• Food and E-Commerce Will Drive Marketing Demand
• Tech Industry to Lead Marketing Hiring
• Healthcare Industry to Drive Marketing Jobs
• Travel and Tourism to Boost Marketing Jobs
• Home Services to Increase Marketing Investments
• Gaming Platforms to Expand Marketing Teams
• Technology Industry to Hire Most Marketing Professionals
• Cybersecurity to See Surge in Marketing Jobs
• Corporate Training Platforms to Increase Marketing Hiring
• AI/ML Industry to Lead in Marketing Jobs
• Tech Industry to Dominate Marketing Hiring
• Tech Sector to Lead Marketing and Advertising Jobs
• Fintech and Digital Banking to Boost Marketing Jobs
• Technology Industries to Pioneer Marketing Hiring
• AI Advances to Fuel Marketing Job Growth
• Metaverse to Create Marketing Opportunities
• Health and Fitness Industry to Drive Marketing Jobs
• E-Commerce to Dominate Marketing and Advertising Jobs
• Solar Energy Industry to Lead Marketing Hiring
• Marketing Industry to Remain Top Employer
• AI to Lead in Marketing Job Growth
• Tech World to Hire Marketing Experts
• Retail Industry to Create Marketing Opportunities
• AI Industry to Hire Most Marketers
• Healthcare Industry to Lead Marketing Hiring

Finance and Fintech Will Dominate Marketing Hiring

Watching digital marketing trends across sectors, I predict finance and fintech will dominate marketing hiring in 2025 based on current market shifts.

Rising digital banking adoption revealed a critical gap – financial brands need marketers who understand both digital engagement and compliance. Our fintech clients expanded their marketing budgets by 55% last quarter, focusing on building specialized content teams. One neobank partner doubled their digital marketing staff after discovering how SEO-driven education content boosted user acquisition.

The explosion of digital payment solutions created a huge demand for marketing talent who can explain complex financial products simply. We’ve seen fintech startups prioritize hiring content strategists and SEO specialists who grasp both marketing psychology and financial regulations. Some positions command 30% higher salaries than traditional marketing roles. Digital trust drives financial decisions.

Modern banks and payment companies need sophisticated marketing teams to build credibility and explain their value. Our analysis shows fintech firms investing aggressively in marketing talent to compete in an increasingly crowded digital finance space.

Marc Hardgrove, CEO, The Hoth

Tech Companies Will Lead in Marketing Jobs

By 2025, technology companies—especially AI and SaaS—will be the largest employers of marketers, and rightfully so. These industries don’t need mere marketers; they need storytellers who can take complex and intimidating technologies and make them human.

I have worked with SaaS companies, and we have had to rethink completely. The moment we start talking features of “data automation,” all is lost. Reframe it—how one tool can save a CFO five hours per week, that is when it becomes full-coming. The future of marketing, in simple terms, has absolutely nothing to do with using more jargon and everything with showing how technology solves actual, real-life problems that make sense to end customers.

This also applies to green tech, where I’ve seen firms struggle to connect their sustainability innovations with everyday consumers. It’s not enough to say your product is eco-friendly; you have to show people how it improves their lives and the world around them.

In 2025, the industries at the helm of innovation will need marketers—people who can bridge cutting-edge technology with human understanding. The jobs will belong to those who can make simple, connect, and make the unfamiliar feel indispensable.

Peter Lewis, Chief Marketing Officer, Strategic Pete

Food and E-Commerce Will Drive Marketing Demand

In 2025, the food and e-commerce industries will likely hire the most marketing and advertising professionals, driven by the shift towards online shopping and the demand for transparency in food sourcing. As consumers increasingly seek fresh, sustainable, and traceable products, companies that can effectively communicate these values will thrive.

For example, we revolutionized the seafood market by organizing India’s fragmented supply chain. We adopted a direct-to-consumer model, offering fresh seafood and meat delivered the same day, expertly cleaned, cut, and vacuum-packed. By focusing on quality, sustainability (100% free from antibiotics and preservatives), and customer convenience, we’ve seen a 33% increase in repeat customers and a 27% rise in market share within the past year.

This success demonstrates how businesses that leverage digital marketing, emphasize transparency and offer superior products will see the greatest demand for skilled marketing professionals in 2025. The future is digital, and consumers are looking for authenticity in every bite.

Vrutika Patel, Chief Marketing Officer, Cambay Tiger

Tech Industry to Lead Marketing Hiring

In my view, the tech industry stands poised to lead hiring for marketing and advertising talent in 2025. AI, cloud services, and digital platforms keep expanding, pushing companies to seek marketers who make complex products accessible and appealing to wider audiences. SaaS companies have already started ramping up hiring, especially as competition heats up in crowded markets. Marketing teams now tackle not just lead generation but also craft compelling stories that set their products apart.

Startups in green tech and blockchain add momentum to this trend. These companies enter markets where awareness and education make or break success, placing skilled marketers in prime demand. I recently worked with a SaaS brand that grew its marketing team nearly 50% within a year to sharpen its audience targeting. The results went beyond stronger campaigns to forge genuine customer connections.

Healthcare tech deserves attention too. The ongoing digital transformation has sparked a huge demand for talented marketers who can deliver clear messaging around telehealth and wearable device innovations.

In the end, tech companies recognize they need more than innovation-they want creative and strategic minds to tell their story. This demand will keep climbing, putting marketers who bridge technology with human connection in the spotlight.

Garin Hobbs, Martech Expert, InboxArmy

Healthcare Industry to Drive Marketing Jobs

The rise of telehealth, increased emphasis on positive patient outcomes, and the anticipated decrease in pharmaceutical advertising are having a significant impact on the healthcare industry and should drive considerable demand for marketing and advertising jobs in that field in 2025. With the advancements in consumer targeting, electronic health records, and AI, there is a growing need and desire for personalized, patient-centered marketing and communications. Websites and content marketing—such as blogs, articles, and videos—will continue to play a crucial role in delivering accurate, valuable information, but people also look to social media, review sites (think Healthgrades, Google My Business, and RateMD) and forums like Reddit and Nextdoor to find user-generated information. Interactive content like quizzes, polls, and infographics will play a larger role in increasing engagement with patients and encouraging them to take a more active role in their health as communities demand that healthcare providers deliver improved patient outcomes. So, really, healthcare marketing runs the gamut from traditional methodology, digital media, and PR to AI, sentiment monitoring, and on-the-ground community outreach. There is a huge opportunity there.

Brian Kolb, CEO, EVGmedia

Travel and Tourism to Boost Marketing Jobs

The industry that I believe will hire the most marketing and advertising professionals in 2025 is travel and tourism. After years of lockdowns and travel restrictions, people are itching to explore again, and destinations will need to fight harder than ever to grab their attention. With travel being one of the most competitive markets out there, businesses in this sector will be investing big in digital marketing to drive both awareness and bookings. From social media campaigns to immersive online experiences, marketers who can creatively tell a destination’s story will be in high demand. Plus, with a growing interest in niche travel experiences like ecotourism, luxury escapes, and adventure tourism, there’s a huge opportunity for marketers to target these specific groups with highly personalized strategies. This is why I believe the need for experienced, innovative marketing teams will surge in the travel industry over the next few years.

Mushfiq Sarker, Chief Executive Officer, LaGrande Marketing

Home Services to Increase Marketing Investments

By 2025, I believe industries like HVAC, plumbing, and window cleaning are going to surprise us with how much they invest in marketing and advertising. Companies like Pink’s Window Services have shown how good marketing can completely change the game, and others are starting to take notice. With more competition in local markets and the shift toward digital tools like SEO and Google Ads, businesses in these fields are realizing they need to step up to stand out. Things like professional branding, targeted campaigns, and trust-building efforts, such as customer reviews and community engagement, are becoming essential for attracting and keeping loyal customers.

The payoff for good marketing is too big to ignore, and more home service businesses are starting to see it. As standout companies raise the bar, consumers are expecting polished branding and an online presence from everyone. Platforms like Angi and Thumbtack have already changed how these businesses reach customers, but many are looking to build direct connections through their websites and social media. These industries, built on repeat customer needs, are perfectly set up for long-term growth if they embrace smarter marketing. It’s not just about competing anymore—it’s about showing up as a leader.

Alex O’Neil, Owner, City on the Hill Consultancy

Gaming Platforms to Expand Marketing Teams

Gaming platforms and companies will need a solid group of marketing and advertising experts to support their expansion plans as this sector develops further.

Specifically, the mobile gaming market has grown at an exponential rate. Due to the widespread use of smartphones and the ease of gaming while on the go, mobile games have taken the lead in the market. To create successful user acquisition campaigns that use social media and targeted advertising to draw in new players, gaming companies will require knowledgeable marketers.

Video gameplay that is organized and competitive, known as esports, has also become very popular in recent years. Gaming companies and esports platforms will need seasoned marketers to build brand partnerships, increase fan engagement, and optimize monetization opportunities through sponsorships, merchandise sales, and other revenue streams as esports tournaments and leagues continue to draw sizable audiences both domestically and internationally.

Marketing and advertising professionals will need to have a thorough understanding of the gaming landscape, the tastes and habits of gaming audiences, and the most recent digital marketing techniques in order to succeed in this fast-paced sector. Their knowledge will be crucial in assisting gaming platforms and companies in navigating the quickly changing market, staying one step ahead of the competition, and attracting the interest of a constantly expanding customer base.

Michelle Nguyen, Product Owner & Marketing Manager at UpPromote, UpPromote

Technology Industry to Hire Most Marketing Professionals

The technology industry is poised to hire the most marketing and advertising professionals in 2025. Here’s why: 

AI, augmented reality (AR), virtual reality (VR), and blockchain are transforming consumer engagement. Companies will need specialized marketers to explain, promote, and integrate these technologies into campaigns.

Dominance of SaaS and Tech Startups

As more businesses move online, competition in the e-commerce sector will drive demand for marketing talent experienced in SEO, social media, and personalized advertising.

Sustainability and Green Tech

The pandemic accelerated digital health adoption. By 2025, telehealth, medical devices, and health apps will require adept marketers to navigate regulatory compliance and connect with diverse audiences.

Key Skills in Demand:

-Data analytics for targeted advertising.

-Content creation for immersive experiences (AR/VR).

-Social media and influencer marketing expertise.

-Technical writing for complex tech products.

Shyam Sundar Singhal, SEO Executive, The Cogent

Cybersecurity to See Surge in Marketing Jobs

Cybersecurity might not be the first industry you think of when it comes to marketing, but it’s on the brink of exploding with opportunity. Rising data privacy concerns mean that more companies and individuals are looking for solutions to protect their information. This industry’s complex and technically dense nature creates a unique demand for marketing professionals who can effectively communicate its importance in relatable terms. Many stakeholders—whether businesses, government entities, or individuals—need assurance that they’re choosing the right security measures. Marketing professionals with a knack for simplifying technical concepts will be invaluable here.

Understanding your audience is crucial. When marketing cybersecurity, tapping into emotional triggers can be surprisingly effective. People make decisions not just based on logic, but also how something makes them feel. Instead of focusing solely on technical features, hone in on story-driven marketing that addresses fears and aspirations. A compelling narrative that humanizes cybersecurity threats and solutions will resonate more deeply than dry facts alone. This approach builds trust and showcases the brand as not just a tech provider, but a partner in achieving digital safety.

Will Yang, Head of Growth & Marketing, Instrumentl

Corporate Training Platforms to Increase Marketing Hiring

The future of marketing and advertising jobs will likely see a significant uptick in the corporate training and upskilling platforms sector. As industries continuously evolve with technology and new business practices, organizations will need to ensure their workforce keeps up. Employee development platforms are now not just about traditional training but facilitating continuous learning and adaptation to industry changes. This creates huge potential for B2B marketers to craft targeted strategies that not only attract businesses looking to invest in training solutions but also convince them of the value and ROI of these platforms.

Emphasizing storytelling in marketing will be crucial. Companies want to see how training platforms have transformed other businesses. Crafting case studies and testimonials that illustrate real-world success stories can make a platform’s value tangible. Unlike standard metrics, stories capture the imagination and present relatable scenarios that decision-makers can understand. Highlighting personal and professional growth, productivity gains, and measurable improvements in business outcomes will form a compelling narrative.

To capitalize on this, consider using a framework like the 5 Ws-Who, What, Where, When, and Why. By addressing each of these in content, marketers can effectively answer potential clients’ questions before they even ask. Who benefits from the platform? What solutions does it provide? Where have the successes been seen? When is the best time to implement the system? And most importantly, why does this platform stand out from the rest? Addressing these questions creates a comprehensive strategy that informs, engages, and ultimately, convinces the target audience.

Casey Meraz, CEO, Juris Digital

AI/ML Industry to Lead in Marketing Jobs

To the surprise of no one, I believe that the AI/ML industry will be the one hiring the most marketing and advertising professionals. This field is currently booming, and where smaller companies often downsize their marketing teams, tech giants are able to afford to grow their headcounts rapidly.

It’s not just company growth that contributes to this. As more and more AI-driven companies are cropping up every day, marketing efforts will become more important due to intense competition in the market. As I’ve experienced, as have many of my colleagues, AI tools aren’t quite good enough to fully replace a skilled marketer. Your best bet is to have both a digital toolkit and a team of experts who know their stuff. AI companies are bound to invest in skilled, experienced marketers in 2025.

Karina Egle, Digital Marketing Specialist, Whop

Tech Industry to Dominate Marketing Hiring

The technology industry will likely hire the most marketing and advertising jobs in 2025 due to its rapid innovation and digital dependency. With the expansion of AI, SaaS platforms, and emerging technologies like AR and VR, tech companies will need skilled marketers to educate consumers, drive adoption, and differentiate in competitive markets. As businesses prioritize digital transformation, the demand for expertise in performance marketing, content strategy, and user engagement will grow. This industry’s dynamic nature ensures continuous opportunities for creative and data-driven marketing professionals to thrive.

Brenton Thomas, Founder, Twibi

Tech Sector to Lead Marketing and Advertising Jobs

In 2025, I believe the technology sector will lead in hiring marketing and advertising professionals. As advancements in AI continue to transform industries, tech companies will need skilled marketers to educate consumers, build trust, and differentiate their offerings in an increasingly crowded market.

Additionally, industries like health care and sustainability will also see significant growth in marketing roles. Healthcare organizations will need strong communicators to navigate digital health solutions, patient engagement, and wellness campaigns. Meanwhile, sustainability-focused companies will require innovative marketing to connect with eco-conscious consumers and promote their commitment to environmental and social responsibility.

My advice for aspiring marketers is to stay ahead of trends, develop expertise in emerging technologies, and focus on crafting authentic, value-driven messaging that resonates with these evolving industries.

Karen Etchells, Digital Marketing Strategist, Innovast Digital Marketing

Fintech and Digital Banking to Boost Marketing Jobs

Fintech and digital banking are set to see a big boost in marketing and advertising job opportunities in 2025. As the industry continues to grow, companies offering digital banking services, investment platforms, and payment solutions will need skilled marketers to help make their products stand out in a crowded market.

With so many innovations happening, educating consumers about new financial technologies and services will be key. Marketers will play a big role in building brand trust, especially in an industry where security and reliability are top priorities.

Customer retention will also be important, with personalized marketing strategies designed to keep users engaged. As digital finance becomes more mainstream, creating clear, compelling messaging will be crucial for attracting new customers and keeping existing ones happy.

With all these changes, the fintech and digital banking sectors will see a rise in marketing roles, requiring creativity, adaptability, and a deep understanding of customer needs.

Rodger Desai, CEO, Prove

Technology Industries to Pioneer Marketing Hiring

According to the trend, the technology industries could be the pioneers in hiring these marketing and advertising professionals by 2025, given certain factors that are changing the business environment in the world.

Emerging Technologies

Companies in various industries are experiencing change through the use of digital platforms, thus creating a high demand for marketing specialists capable of creating effective online ads and specific campaigns leaning on analytics and consumers’ interests. With the increasing rate at which organizations are embracing digital marketing, professional marketers will always be relevant in driving traffic, sales, and brand appeal.

E-Commerce and SaaS Growth

In some industries like tech-savvy, the flexibility of big data and Artificial Intelligence to hyper-target marketing messages is key. People with marketing backgrounds who can analyze the provided data and have the skills to design attractive campaigns according to customers’ behavior are needed.

Global Market Expansion:

With markets getting interconnected through technology, more and more companies are looking for marketers with cultural intelligence to run localized marketing strategies at a large scale. Extending this global interconnectedness creates the demand for specialists in the area of multilingual and multicultural interaction.

Hanee Raza, Digital Marketer, Objects

AI Advances to Fuel Marketing Job Growth

I think the rise in AI advances and adoption is going to fuel a need for marketing and advertising professionals in both digital media agencies as well as the AI industry itself. With so many AI-driven tools and services entering the market, those businesses are going to need robust marketing and advertising campaigns to stand out from the competition. Some of those positions will be direct hires, and the rest will come from digital media agencies. Of course, I think there will also be some additional demand from any industries that embrace these technological advancements. And I think anyone who is studying marketing and advertising should do themselves a favor and keep up-to-date with what’s going on with the constantly evolving AI advancements.

Shawna Newman, Marketing Director & Agency Owner, Growth Cupid

Metaverse to Create Marketing Opportunities

The metaverse will generate a wave of marketing opportunities as companies invest heavily in virtual reality spaces for branding, retail, and immersive experiences. This isn’t just about tech companies—it’s about every brand finding its place in a 3D, virtual world. The marketers who can tell stories in these new dimensions will be in the highest demand.

It’s the next frontier of consumer engagement, where marketing will shift from static ads to immersive, interactive brand experiences. Companies will need experts who understand this entirely new ecosystem to establish their presence early. This is where creativity and technical fluency will collide to define the future of advertising.

Jason Hennessey, CEO, Hennessey Digital

Health and Fitness Industry to Drive Marketing Jobs

The health and wellness industry will be one of the biggest employers for marketing professionals in 2025. Increased focus on health and fitness will increase demand for innovative marketing strategies for products like fitness apps and nutritional supplements. The industry is ripe for creative campaigns that resonate on a personal level, leveraging social media, influencer partnerships, and immersive content. Not only does this trend offer job opportunities, but it also aligns with the rising consumer awareness around health and wellness.

Yaniv Masjedi, Chief Marketing Officer, Nextiva

E-Commerce to Dominate Marketing and Advertising Jobs

I believe e-commerce will be the industry for most marketing and advertising jobs in 2025, as the dominance of online shopping shows no signs of slowing. E-commerce companies lean heavily on digital marketing strategies across social media, email campaigns, and search engine marketing; they can’t handle campaigns without the help of skilled marketers and advertising specialists. The expansion of influencer marketing and video marketing is another reason the industry needs more marketing and advertising experts. Additionally, as search engines adjust their algorithms to favor e-commerce websites over personal blogs, this will further boost the need for marketing experts in this industry.

Muhammad Farhan, Executive Director, Globally Local News

Solar Energy Industry to Lead Marketing Hiring

I believe the solar energy industry will lead in hiring marketing and advertising professionals in 2025. The industry is experiencing rapid growth, driven by increasing demand for renewable energy, government incentives, and a shift toward environmental sustainability. Solar companies will need skilled marketers to educate consumers, build brand differentiation, and promote cutting-edge technologies in an increasingly competitive space. With solar becoming more mainstream, the need for digital advertising, content marketing, and public relations will grow significantly to drive adoption and capitalize on momentum.

Doug Darroch, Managing Director, Renaissance Digital Marketing

Marketing Industry to Remain Top Employer

It’s probably no surprise that the marketing and advertising industry itself is the top employer for marketing roles.

But stepping outside of our own bubble, I’d say eCommerce and retail remain steady leaders. Shopping is timeless—people will always buy, so these industries will always need marketers. Looking ahead, AI and cybersecurity are two areas poised for explosive growth. AI is revolutionizing how businesses operate, and with that comes the need to market AI-driven tools and services.

On the flip side, cybersecurity will grow right alongside it, as companies scramble to protect their data—and they’ll need sharp marketing professionals to communicate their value.

Darwin Liu, CEO, X Agency

AI to Lead in Marketing Job Growth

By 2025, AI will be the leading employer of marketing and advertising professionals, otherwise known as virtual agents. These AI agents will become integral to campaign execution. More companies will seek AI agent marketers who can effectively manage multiple roles and leverage these advanced tools. Marketers will be able to deploy a toolkit of agents, or business owners can automate campaigns themselves. So, it will become more competitive for marketers and this creates a real opportunity to innovate faster than your competitors.

Mike Zima, Chief Marketing Officer, Zima Media

Tech World to Hire Marketing Experts

I think the tech world, especially AI and digital platforms, will hire many marketing and advertising experts in 2025. But why? Because everything is changing, and businesses are finding new ways to reach people online.

AI and Machine Learning are changing how marketing works. Businesses need people who can use these tools, make customer experiences special, and turn data into clear stories. Digital marketing is not just about sharing posts now; it is about smart, flexible ways to connect.

If you want a job in marketing, learn skills like using data, AI tools, and making personalized content. Practice telling stories that work well online. The best marketers in 2025 will know tech, but they will also be great at making it feel personal and human.

Remember, the tech world needs people who can mix feelings with new technology. Your job is not just about marketing; it is about making real connections in a fast-changing digital world.

Arslan Habib, Digital Marketer | Business Strategist, Sustainability Jobs

Retail Industry to Create Marketing Opportunities

The retail industry will create many opportunities for marketing and advertising jobs in 2025. As shopping habits continue to evolve and more people embrace online platforms, businesses will need marketers to help them connect with customers and stay competitive. Efforts to reach audiences through creative campaigns and effective branding will likely grow.

This industry offers a lot of potential for professionals who want to make an impact. Businesses will focus on understanding customer needs and creating strong connections through various channels. Marketing will play an important role in helping companies stand out and build loyalty, which makes this an appealing area for anyone looking to contribute to an ever-changing field.

Marcus Crutcher, President and Co-Founder, Marketing Hatchery

AI Industry to Hire Most Marketers

I think the AI industry will be hiring the marketers and advertisers. There’s so many new and emerging AI companies coming out who are looking for someone who will elevate their startup into a household name. In tech, there’s always new trends coming in and out of fashion, and for at least the next few years, AI will be getting the most funding which will in turn create the most jobs.

Nicole Martins Ferreira, Product Marketing Manager, Huntr

Healthcare Industry to Lead Marketing Hiring

In 2025, the healthcare industry may lead in hiring marketing and advertising professionals. This industry is increasingly seeking marketing expertise to promote new services and navigate a competitive landscape. Overall, industries at the forefront of technological advancement and consumer engagement are likely to offer the most opportunities for marketing and advertising roles.

Nick Vitucci, Head of Marketing, Declare Media