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Advice for Employers and Recruiters

Surprising survey estimates Class of 2025 hiring will be up 7.3%

November 13, 2024


The job market is looking brighter for the college class of 2025. Employers are forecasting a significant 7.3 percent increase in hiring for this group, according to a recent survey by the National Association of Colleges and Employers (NACE). For both hiring managers and soon-to-be graduates, this uptick is a promising sign—and a signal to get prepared.

Why the Boost in Hiring?

This year’s rise can be credited to several factors:

  • Economic recovery: As companies regain stability post-pandemic, many are ready to expand their workforces.
  • Increased competition for early talent: Organizations across industries are vying for top young talent, particularly in roles requiring tech, healthcare, and data analytics skills.
  • Growing emphasis on diversity and inclusion: Employers are actively seeking diverse candidates to help drive innovation, improve decision-making, and better reflect their customers.

The projected increase is good news for students and employers alike. But it’s essential for both parties to understand what’s fueling this demand and what it means for future hires.

Graduates—Get Ready to Stand Out

Employers are willing to hire more graduates, but competition remains high. That means today’s students need to stand out by focusing on key areas:

  • Skills development: Employers aren’t just looking for degrees. They’re interested in specific skills—especially in tech, data, and interpersonal communication.
  • Experience matters: Internships, part-time jobs, and volunteer work continue to hold weight. They provide hands-on experience that employers view as a strong indicator of a candidate’s readiness.
  • Networking: Professional connections are as important as ever. Building relationships with mentors, peers, and industry professionals can open doors in ways that applying alone may not.

What Employers Can Do to Attract and Retain the Class of 2025

With the competition heating up for early-career talent, companies need to be strategic about how they attract and retain new hires. Here are a few approaches to consider:

  • Create inclusive and supportive work environments: Today’s grads prioritize workplaces that promote equity, diversity, and psychological safety. These elements are critical not only to attracting talent but also to keeping them engaged.
  • Offer competitive salaries and benefits: While passion and purpose are important, compensation remains a primary factor for new grads deciding where to start their careers.
  • Support career growth and development: The class of 2025 is looking for more than a job; they’re looking for a career path. Offering mentorship programs, upskilling opportunities, and clear pathways for advancement can make a big difference.

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