5 reasons why employers should use programmatic job ad buying instead of traditional methods

To shed light on the benefits of programmatic job ad buying, we posed a question to five industry leaders, including CEOs and HR directors. Their insights range from precision and efficiency in recruitment to quick and accurate applicant targeting.

Precision and Efficiency in Recruitment

Programmatic job ad buying has been superior to traditional methods, particularly for hiring platforms. Employers are attracted to this approach because of its precision and efficiency. It leverages data analytics and algorithms to strategically display job ads where they’re most likely to reach qualified candidates.

Adopting programmatic buying allows employers to eliminate the uncertainty of traditional methods. Instead of casting a wide net and hoping for the best, they can target specific demographics, job boards, or candidate-frequented websites. This laser-focused approach not only saves time but also optimizes recruitment budgets by reducing spending on ineffective channels.

Moreover, programmatic job ad buying adapts in real-time to market trends and candidate behavior, constantly refining the ad placement strategy.

Phil McParlane, Founder and CEO, 4dayweek.io

Maximizing Job Post Distribution

Small- to mid-sized job boards, like Salarship, are well-integrated with programmatic job ad networks. This means that if you choose the traditional route, your job posting won’t be posted on hundreds of smaller job boards. That’s why programmatic job ads are strongly recommended. They ensure that your job posting will get the best distribution, even with a small budget.

Nathan Brunner, CEO, Salarship

Targeting High-Quality Talent

By using programmatic job ad buying, I can confidently reach high-quality talent. The advanced targeting features enabled by this platform can help me target the right candidate demographic, as well as relevant topics or interests, so that my job ad reaches the right people. 

This capability ultimately saves me time and money by making sure my job ads are seen only by job seekers interested in what I’m offering.

Adil Advani, Digital PR and Marketing Director, AnySoftwareTools

Harnessing Data for Efficient Hiring

Employers should use programmatic job-ad buying instead of the traditional “post and pray” way because it is more efficient. The power of data-driven algorithms and artificial intelligence is used to find the best people on job boards and social media, among other online platforms. Unlike traditional methods, programmatic advertising looks at how people use the Internet and places job ads where they are most likely to see them. 

This method not only saves time and money but also ensures that job posts reach people who are interested in them. Programmatic job-ad buying has regularly increased the chances of getting top talent while lowering recruitment costs. This is because it helps make the most of the advertising budget and gets ads in front of the right people. It has turned out to be a better and cheaper way to hire people, and it fits nicely with the needs of modern hiring.

Carl Panepinto, Marketing Manager, Easy Allied Health

Quick and Accurate Applicant Targeting

If it’s a job that needs to be filled quickly, or you simply want to access a wide but accurate network of applicants, then programmatic job ad buying is the better way to go. Many of these platforms are often niche-specific, so you can reach a more accurate target market of applicants than more traditional platforms.

Tracey Beveridge, HR Director, Personnel Checks