5 predictions for 2023 hiring and recruiting trends

Recently, College Recruiter asked CEOs and other industry thought leaders in the hiring sphere for their best predictions for 2023 hiring and recruiting trends. From focusing on creating stronger employer branding to an emphasis on technology and automation in recruitment, here are 5 predictions for top trends within the recruiting industry in 2023:

Employer Branding to Offset Remote Competition

In 2023, I expect the recruiting industry to be heavily focused on strong employer branding. With the rise of remote work opportunities, there will be an even greater need for employers to stand out from the competition. 

Employers must focus on creating a strong and recognizable brand identity that will help them attract top talent. This means investing in a well-crafted website, regular social media updates, and engaging content that will showcase the company’s values and culture. 

Employers should also look to incorporate virtual events and video interviews to give potential employees a more personal experience with the organization. By investing in employer branding, companies will differentiate themselves from the competition and draw in the best talent.

—Michael Alexis, CEO, Tiny Campfire

Technology: AI, Automation, and Data-Driven Recruitment

One trend likely to continue in the recruiting industry in 2023 is an increase in using technology and automation. With the rise of AI and machine learning, we are adopting technologies to streamline and improve staffing processes. These technologies can include applicant tracking systems, which help manage and track job applications, and tools that use data analytics and machine learning to identify and prioritize the most qualified candidates.

One benefit of data-driven recruitment is that it allows us to make more informed decisions about the allocation of resources. When we use data to identify the most effective recruitment strategies, we can be more efficient and successful in finding the best candidates for open positions.

Generally‌, using such tools in the recruitment process not only takes away from our workload but also optimizes our decisions. It does not seem surprising‌ that the use of technology and automation in recruitment is a trend that keeps on growing.

—Piotrek Sosnowski, Chief People & Culture Officer, HiJunior

Sharing Compensation Will Be a Non-Negotiable

It’s already heading in this direction with a few states like Colorado and New York now requiring salary ranges on their job postings, but I predict this will become the norm. 

While we won’t see every state mandating salary transparency, many will follow suit in 2023. This will open up internal conversations around salary, ‌helping new hires and current employees ensure there is pay equity. It will also save recruiters and job seekers significant time as they won’t recruit/search for roles where compensation is completely outside of their expected range.

—Kelli Anderson, Career Coach, Resume Seed

2023 Will See a Return to Internal Mobility

The hiring landscape of the last decade has focused on new blood; graduates and young professionals have been necessary for any company looking to keep up with explosive levels of growth.

But, the economy is slowing and employees are shifting their focus from development to stability. That’s prompting a change in their recruiting efforts too. They’re less willing to shell out massive salaries and benefits packages to land the coveted applicant that’s being courted all over town. 

Instead, they’re looking internally. This is good news for long-time workers. Those who’ve proved themselves steady and dedicated will find opportunities to move up the ranks in the new year.

—Linn Atiyeh, CEO, Bemana

Recruiting Automation Tools Will Become Ubiquitous

“Recruiting automation” is going to be the buzzword of 2023 for all members of the recruiting and staffing teams. There are countless “required” human tasks in the recruiting process that take a lot of time and delay the recruiting process.

Take, for example, interview scheduling. Recruiters spend approximately 20% of their time sending emails that don’t get read and making phone calls that don’t get answered.

It’s a true “human hamster wheel” of activity that delays the recruiting process but doesn’t add value to the hiring manager or the candidates.

Now though, a recruiter can click two buttons on an internet browser to automate the entire scheduling, engagement, and even the follow-up process, saving hours per week, while also speeding up the recruiting process, and converting 400% more candidates to interviews.

Recruiting Automation tools like this will be the future of recruiting in 2023.

—Jonathan Duarte, Founder & CEO, GoHire, Inc