5 ways to drive more candidate traffic to your job board

You’ve developed a beautifully designed site, got some employers advertising their jobs by posting them, so now what? Getting job applicants to visit your job site and ultimately look for those jobs is something every career website battles with.

Everybody’s heard that social media and search engine optimization are huge, however what do you in fact need to know to be successful? It can be overwhelming to keep up with new features and products offered by other job boards, but here are a few approaches you can embrace to help increase traffic to your task website with concrete examples.

1. Distribute your tasks to aggregators
   

Aggregators search the web for tasks or receive feeds of them from job boards and other consumers and include them in one single search interface. This suggests job hunters no longer need to check out lots of different job boards, but can instead go to one centralized place to browse all of them.

Aggregators consist of College Recruiter, Jooble, WhatJobs, Adzuna, Talroo, and Talent.com. While some expenses might be associated with getting your jobs listed by these sites, they can drive huge, high-quality traffic to your website.

You can then retain these task seekers and make them duplicate visitors by capturing their details and re-engaging them using tools like job alerts.

2. Create job widgets
   

A job widget is a little piece of code a publisher or association can quickly place on their website or blog site that will show tasks from your job website. The beauty of widgets is their ease of use. Publishers do not need to be IT experts to use them. All you need to do is provide publishers with this small piece of code. Contact blogs that pertain to your niche and ask them to publish your job widget on their site. Some blog site owners enjoy doing this if your job board matches closely with their audience and will give them a benefit.

You can likewise attempt this with associations. There’s an association for almost any occupation. Reach out to these companies if you want them to explain the benefits of posting your job widget on their websites.

3. Help Facebook find applicants who may be interested in applying to the jobs advertised on your site
   

Produce your own Facebook page and post jobs to it. Add a “Like” button on your site to attract visitors to like your Facebook fan page. Once you have subscribers, every time you post a task to your Facebook page it’ll be syndicated to your fans. Do not publish more than a couple of tasks a day to prevent irritating your Facebook fans.

If you have your own Facebook page, you’ll be surprised by the number of individuals who will post requesting particular tasks they’re searching for. Have a look at the jobs on your career site and recommend one that might be a great fit. This works particularly well for job sites that concentrate on a single geographic area. Web Scribble had one customer who actually started a Facebook page that got so much traffic that they started a job website simply to cater to the constant task demands fans were posting on their page. Take advantage of Facebook’s newly launched task platform.

4. Take full advantage of free traffic from Google with SEO
   

Make sure your task website is optimized for search engines. Each job ought to have a distinct page title and page description at a minimum. 
Better yet, make sure that every job on your site complies with the Google for Jobs schema that it released a few years ago. That schema is basically hidden code that allows Google and other sites to understand that field A on your page is the job title, B is the employer name, C is the city in which the job is located, D is the state/province/region, etc. If you do that, then Google will include your jobs in its Google for Jobs search results and that should drive a significant amount of high-quality traffic to your site.

5. Tweet it out
   

Whenever a job gets published to your job board, tweet it out with the hashtag #jobs. Not just does this hashtag get looked for on Twitter by job applicants (particularly by Millennials), however it likewise gets indexed by online search engines, especially for jobs published on Twitter. You should be able to automate this process so it does not need continuous attention from you.