Everything you need to create a winning LinkedIn Profile

LinkedIn is no longer optional. It’s an indispensable component of the modern job search. Unfortunately, the effective use of LinkedIn is not intuitive. In this webinar, you will learn everything you need to know to create a winning LinkedIn Profile to gain attention from employers. The webinar is conducted as a step by step demonstration to illustrate site functionality and empower you to utilize the enhancements you need to create your own LinkedIn Profile.

The webinar Everything you need to know to create a winning LinkedIn Profile features social media consultant Chaim Shapiro (https://www.linkedin.com/in/chaimshapiro), moderated by College Recruiter’s former National Account Manager Andrea McEwen-Henderson (https://www.linkedin.com/in/andreamcewen).

Key takeaways:

1. Create a LinkedIn Profile featuring a consistent and winning brand.
2. Learn how to promote yourself via LinkedIn.
3. Discover what to include and what not to include in your Profile.
4. Master the tips and tricks to really make your Profile stand out.

 

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1. What are some of your best tips for students and others who are creating LinkedIn Profiles?

• Promote your brand visually by selecting key photos.
• Carefully select industry, headline keywords, etc., featured at the top of your LinkedIn Profile and in searches.
• Provide links to your other social media pages or profiles so your contacts on LinkedIn can connect with you elsewhere.
• Take advantage of the opportunity to showcase academic or professional publications. Future employers and recruiters and your peers may find your publications interesting and impressive.
• When selecting which skills to feature on your Profile, be picky, and list them in order of importance. Use the “above the fold” rule. The higher up it is on your Profile, the more likely it is to be noticed by recruiters, employers, and contacts.
• Only feature contact on your Profile that presents you in the best possible light.

2. When should students start reaching out to people on LinkedIn?

• Students should create a solid LinkedIn Profile before networking on LinkedIn (before adding contacts).

4. What is the deal with endorsements?

• Endorsements were originally a great idea on LinkedIn, but they are often misused. Many people endorse everyone and do not use discretion. It’s best not to endorse people unless you truly have knowledge of their skill base, however, so that your endorsement really means something, and you can stand behind it.

6. How do I choose which skills to feature on my Profile?

• Identify people who are leaders in your field (using various search options on LinkedIn). After determining which skills those leaders feature on their own LinkedIn Profiles, mimic their selections.

Bio: Chaim Shapiro, President of Zorach Consulting, is a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn workshop at National Conferences, universities, public libraries and for communal organizations across the country.

Chaim is the Assistant Director of Career Services at Touro College in New York. He earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University Of California Riverside Graduate School Of Education. Chaim has more than 15 years of experience working in organizational administration.