MonsterTRAK Died But Its Advertising Didn’t
January 28, 2011
Nine years ago, Monster purchased the leading college job board system, JobTRAK, for a reported $280 million. By early 2009, the since re-named MonsterTRAK had only three employees and only hundreds of job postings. On April 7, 2009, Monster formally announced that it had closed (killed?) MonsterTRAK. Contrary to what some may assume, I took no pleasure in seeing the demise of such a great business even though I’m one of the owners of a direct competitor.
I suspect that Monster is still cleaning up some of the loose ends from its closing of MonsterTRAK. Want an example? They’re apparently still buying pay-per-click advertising to promote it.
