Text “College” to 876289
We’ve all seen billboards, television shows, print ads, and on-line ads urging us to use our cell phones to text a keyword such as “college” to a cell phone short code number such as 876289. In fact, do just that. Text the word “college” (without the quotes) to 876289. You’ll instantly receive an automated response from CollegeRecruiter.com and we’ll instantly receive an emailed notification that you sent that request.
Think about your ability to engage with your target market as you add this incredibly engaging response option to some or even all of your ad campaigns. Just pick a keyword that best identifies the opportunity you wish to promote, every one of those ads becomes interactive, and tracking the responses to those ads becomes automatic. Put the keyword and short code on your brochures, business cards, web site, billboards, emails, print ads, job postings. Anywhere you put your web site address, put the keyword and short code.
When people respond to your ad by texting your keyword to our short code number, we’ll automatically send on your behalf to their cell phones a text message of up to 145 characters. That’s about two sentences. You can include in that text message a phone number for more information, link to your web site, or other instructions for how they should contact you. Rather than sending a text message to you every time someone responds, we’ll immediately send an email to whatever address you prefer. You can then follow-up by phone or text message, add them to your database, or both.
And the best news? Cell phone text messaging keywords are cheap. The cost per keyword is $50 per month. The monthly costs for the data storage and automatic responder are:
- 0 to 500 leads = $500
- 501 to 999 leads = $900
- 1,000 to 2,999 leads = $2,000
- 3,000 to 4,999 leads = $2,500
- 5,000 to 9,999 leads = $4,000
- 10,000 or more = call/email for quote
Let’s assume that you want to promote two different opportunities, want to receive up to 999 leads, and that it takes three months to generate those leads. The cost would be $300 for the keywords ($50 per keyword per month) plus $900 for the leads for a total of $1,200. That’s it!
Your monthly lead budget can be broken down into multiple keyword campaigns. Example – 50 regions can all have their own keyword but all responses can be gathered in one database. These responses can be sorted in the database by Keyword. You would pay for each individual Keyword but lead storage and responder. The responders can still be unique.
