How Lauren Hasson Uses Facebook To Reach Her Target Audience Of Gen Y College Graduates
I have the honour of working with really tremendous people and a couple of years ago one of the people I met is Lauren Hasson. Since then Lauren has grown in stature and ability and it’s exciting to see how she has been adopting social media to help her with her resume business – ‘The Resume Girl’.
Lauren helps college students and recent graduates all over the nation land their dream job or internship.
I asked Lauren if she’s like to share her personal experience of using Facebook; here is her guest article.
Facebook: Advertising Has Never Been More Effective Or Affordable
“As a new, or even seasoned, business owner, marketing your business can seem like a ‘chicken and egg’ situation. You need to advertise your business in order to make money, but you need money to fund your advertising efforts. It’s a vicious cycle.
Most business owners don’t have thousands of dollars in capital to spend on an aggressive advertising campaign. I know I didn’t. But, on a shoe string advertising budget, my business exploded after using social media marketing tools–specifically, Facebook–to get the word out about my business. Advertising has never been more effective or affordable.
I joined Facebook long before it became a cultural phenomenon. In its early stages as a social directory at Harvard University, no one could have expected how powerful it could be. I became a Facebooker only two months after the network expanded to include a few other universities–one of them was Duke University, my alma mater.
For several years, Facebook served as a tool for keeping in touch with friends and family. However, in January of this year, it became a valuable business tool that revolutionized my business.
I was ready to take my business to the next level. However, I had very little time and money. Literally, my advertising budget maxed out at $25. I needed a creative and affordable advertising alternative for reaching out to my target Generation Y market of college students and recent graduates.
Instead of investing thousands to launch a traditional marketing campaign, I established a Facebook-based word-of-mouth marketing program. I established a ‘Fan Page’ for my company, The Resume Girl. On Facebook, users can display their preference for various things such as music groups, products, people, and yes, companies by way of the fan page application.
By setting up a fan page for The Resume Girl, my clients could become fans of my service. I also designed a reward system for clients who wrote post-service reviews on my fan page. To date, I’ve received over 55 five-star reviews on my fan page! Now when clients become a ‘fan’ of The Resume Girl, their friends can see my logo on their profile as well as the positive feedback from other users via Facebook’s daily news feeds.
The results from this campaign have been nothing short of amazing. In no time, the number of daily hits to my website went from less than ten to over 200! My Facebook word-of-mouth campaign also brought an international following to my website. These results completely surpassed those from my Facebook CPM advertising that cost $25. My word-of-mouth campaign was absolutely free.
Leveraging Facebook as a marketing tool created an exponential increase in traffic to my website. On top of all of that, it was easy and it was free. You can’t beat that!
Best of all, anyone can implement an advertising strategy like this one. Social media marketing has definitely changed the face of advertising for the better and any business owner can use it to take their business to the next level.”
Article by Krishna De and courtesy of Biz Growth News blog
