Golf Club General Manager Resume

SUMMARY
Seeking General Manager position of golf or country
club where more than nine years of experience will
add value. Have increased profitability, course
conditions and member services at every position
held.
KEYWORDS
General manager, manager, golf club manager, country
club manager, director of golf, private club, public
course, budget, IBS POS system, P&L, tournament
operations, merchandising, marketing, pro shop, food
and beverage, dining facilities, restaurant,
inventory, course maintenance, BA, Bachelors degree,
Sports Business, Golf Course Management.
PROFILE
Strong management experience in golf and country club
operations includes business planning, budgeting, POS
systems, tournament operations, merchandising, course
maintenance, full service food and beverage
operations and P&L responsibility for multi-million
dollar golf facilities.
Proven marketing skills. Successfully increased
revenues, levels of play and quality of facilities at
private country club, vacation resort club and daily
fee clubs.
Managed #1 rated public course in any state. Increased
pro shop sales 39% in one year and local membership
packages 150% in two years. (2000-2002)
Exceptional leadership and team building skills.
Experienced managing and developing golf course,
clubhouse and restaurant staff to provide excellent
customer service.
Club owner said: “While running daily operations of
an 18-hole golf facility with a full-service
restaurant, Mark distinguished himself as a hard
worker, thoughtful in customer relations and a
talented manager with an eye for the bottom line.”
(2002)
EXPERIENCE
General Manager, XYZ Country Club, Any CIty, ANy State
(2002-present).
Manage private club with 18-hole golf course, tennis
facilities, swimming pool and fine dining facility.
Market and promote club to increase membership.
Decrease expenses, improve cost of food and beverages
sold and develop professional staff of up to 50 to
serve more than 500 members.
Increased annual revenue more than $60,000 by
instituting club membership drive (2003).
Increased daily lunch revenue 75% and total food
revenue more than $35,000 annually by marketing
dining facilities and luncheon service to local civic
and community clubs.
Reduced expenses 10% in first year by controlling
costs such as leasing new equipment versus repairing
older equipment, better planning of employee hours
and switching phone services.
Improved beverage costs 12% and food costs 2% from
previous year (to lowest ever at club) by controlling
waste, finding competitive vendors and monitoring
serving of beverages.
Set up Aloha POS system and developed programs to
track and analyze daily revenue sources.
Dramatically reduced employee turnover by improving
communications with staff, developing contests to
reward hard work and instilling sense of ownership in
club.
Golf Consultant/Projects Coordinator, Country Club of
XYZ, ANy City, ANy State (2002).
Consulted owner of newly acquired club to determine
areas of needed improvement, develop strategies and
execute planning. Projects included course
maintenance practices, merchandising, inventory
control and food and beverage operations.
Developed merchandising strategies to increase pro
shop sales through better buying practices, offering
specials and improved layout of pro shop merchandise
to increase key sales.
Improved playability and health of greens by
implementing better green care management practices.
General Manager/Director of Golf, XYZ Golf
Club, Any City, Any State (2000-2002).
Oversaw tourist resort golf course operations
including creating budget, attracting and retaining
strong customer base, inventory control,
merchandising, menu preparation and monitoring food
margins.
Initiated programs to improve under-performing golf
club resulting in increase of revenue for first time
in four years while improving revenue per round and
minimizing expenses to improve.
Named Golfweek’s #1 Public Course in ANy State in
state-by-state category (2002).
Achieved 4-Star rating by XYZ Magazine and
awarded one of Maximum XYZ Magazine’s Best Value
Golf Courses in America (2000-2002).
Awarded Any State #1 Public Golf Course by Arkansas
Democrat-Gazette (2000).
Increased pro shop sales 39% in one year through
better buying and merchandising practices (2002).
Surpassed revenue per round by over $1.50 from budget
and previous year (2001).
Increased local membership 150% in two-year period by
establishing new frequent play program to attract and
retain loyal customer base.
Decreased total operating expenses $40,000, and
budgeted expenses $70,000, by hiring and negotiating
salary package with new club pro and better
management of employee hours (2001).
Developed several marketing programs, such as golf
clinics and package deals for vacationers, to
increase revenue during off-season.
Assistant General Manager, XYZ Golf Club,
Any City, ANy State (2000).
Assisted in operating semi-private golf facility with
more than 60,000 rounds annually.
Developed excellent member relations with 350+
membership through special events and outings.
Doubled participation in corporate golf league as an
additional revenue source during off-peak times.
Utilized extensive knowledge of IBS POS system to
track daily revenue segments and adherence to budget.
Analyzed merchandising strategies, inventory
management and completed end of month reports.
Maximized revenues by streamlining computerized tee
time sheet, allowing for walk-on times during peak
hours and implementing reduced twilight rates.
General Manager, XYZ Golf Club, ANy City, ANy State
(1994-1997; 1998-1999).
Managed operations of golf course including budget,
staff training, inventory control and food and
beverage service. Developed programs to turn around
neglected golf course resulting in increased revenue.
Increased annual number of rounds 48% and club
membership 300% over five-year period.
Organized successful golf tournaments for corporate,
non-profit organizations and public outings.
Doubled participation in weekly men’s league and
initiated weekly senior and co-ed leagues.
Improved reputation of course by buying new golf
carts and upgrading clubhouse.
EDUCATION
Golf Course Management Certificate, National Golf
Foundation, Any CIty, ANy State (1999).
AA, Golf Course Management, XYZ School of Golf
Course Management, Any City, ANy State (1998).
BA, Sports Business, XYZ University,
Any CIty, ANy State (1993). GPA 3.6.